Bale of straw
Year 2007:
Bale of Straw & The Cure for Parched Hair.
In summertime, once you step out of Germany's cities you will see the roads lined with bales of dry straw. So we wrapped these bales of straw with wrappers that carried our message: The cure for parched, damaged hair. New Garnier Fructis Oil Repair.
We were asked to create unconventional outdoor advertising to create awareness for Garnier's new cure for parched and damaged hair: The new Garnier Fructis Oil Repair.
In summertime, once you step out of Germany's cities you will see the roads lined with bales of dry straw. So we wrapped these bales of straw with wrappers that carried our message: The cure for parched, damaged hair. New Garnier Fructis Oil Repair.
The headline reads: The cure for parched, damaged hair. New Garnier Fructis Oil Repair.
